We take races where an ad can change the outcome.
Our work starts before any creative is made — with an honest look at whether better targeting and a sharper message can actually move the number. If they can, here's what happens next.
Pick the race
We choose races where we believe our ads can make a difference — not the ones that are an easy job. Races that are already decided, in either direction, aren't a good use of anyone's budget, including yours. Before we sign on, we look at:
We'd rather tell you no than take a race we can't move.
Find the story
Next we find the messages and stories that will resonate most with the voters who'll decide the race. We talk with the campaign, study the landscape, and pressure-test messages before production begins. We're looking for the version of your message a voter would repeat to a neighbor — not the one that only sounds good in a strategy memo.
Listen
Time with the candidate or committee to find what's true and distinctive.
Test
Messages checked against the voters who matter before we build.
Produce
Video, audio, and static creative made for where it will run.
Place the ad
Finally, we target the finished ads to the voters who will actually make a difference in the election. We match your audience against the voter file, prioritize by likelihood to vote, and build a plan across the channels where those voters spend their time. Nothing runs until we can tell you who it's built to reach.
What working with us looks like.
Intake
We learn your race, budget, deadlines, and goals — and tell you honestly if we can help.
Build
Audience, message, and creative come together. You approve the targeting plan.
Launch
Ads go live. Your first report arrives within the first week.
Close
In the final weeks, we shift weight toward turning out your highest-value voters.
Is your race one of them?
Tell us about the office, the district, and the timeline. We'll tell you honestly whether we think an ad campaign can move it.