You wired the money. What happened to it?
Every ad platform can tell you how many impressions ran. Very few firms can tell you whether those impressions reached a registered, likely voter inside your district. That gap is where campaign budgets disappear.
How a typical buy works.
You pay a firm. They promise a number of households. The targeting behind that number is rarely explained — and often far broader than your electorate.
Geography that isn't your district
Zip-code and city targeting spills well past your boundaries, especially in legislative and council districts that split neighborhoods.
Households, not voters
A household count says nothing about who inside it is registered, or eligible to vote in your race.
Low-propensity spend
Budget goes to people who have rarely or never voted in this type of election — cheap to reach, unlikely to matter.
Reports you can't audit
A recap deck isn't a receipt. Without the underlying targeting, there's no way to check what you paid for.
Typical firm vs. Amplify Seattle.
| Typical firm | Amplify Seattle | |
|---|---|---|
| Who is targeted | Households or interest segments from ad platforms | Registered voters matched from the voter file |
| Geography | Zip code, city, or radius | Your actual district and precinct boundaries |
| Likelihood to vote | Rarely considered | Prioritized by turnout history for this type of election |
| Why each group is included | Not explained | Documented and shared with you before launch |
| Reporting | A summary at the end | Weekly updates on who was reached and how it's performing |
What you get from us instead.
A targeting plan before launch
Who we're reaching, how many, and why each group is in the plan — in plain language you can share with your campaign team.
Weekly reporting
Reach and performance broken out by audience group, so you can see what's working while there's still time to adjust.
A team that answers questions
A real person who knows your race — not a ticket queue — on the other end of every report.
Questions to ask any ad vendor.
Whoever you hire, you should get clear answers to these.
- What data defines my audience — and can I see it?
- How much of my budget will reach people outside my district?
- How do you separate likely voters from everyone else?
- How often will I see targeting and performance data?
- Can I verify your reporting independently?
Want a second opinion on your current buy?
Send us your media plan or targeting report. We'll tell you plainly what it does and doesn't show.